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Core Values are the essence of a company’s identity;
they support the vision and shape the culture of an organisation.
Differences in values, beliefs and strategies can disrupt and destabilise your team and culture. This also impacts the service you provide to your clients.
Your Core Values will make managing team and client expectations a lot easier. Core Values act as ‘decision-making filters’ for daily business operation. They align a team’s thinking and acting, while reducing workplace tension and helping to build better working relationships.
Core Values must be developed from within to be authentic to your company and team. Our effective Core Values Development service allows us to act as a neutral facilitator and lead the process so that your outcome truly reflects your business.
During your Core Values Development session, we will:
- • Discuss the benefits of Core Values
- • Brainstorm important values for the attendees
- • Prioritise and refine to have up to 5 final Values
- • Develop a key definition for each Core Value
- • Plan how to implement and display them
Prior to the session, attendees will complete pre-work to get thinking about their values and vision in order to gain maximum benefit from the process. We’ll then facilitate a 3-4 hour session to create up to five Core Values with definitions. These will underpin the behaviour expectations within your organisation.
You’ll also learn how to maximise the effectiveness of your Core Values and ensure the team lives by them. Core Values enable a business to differentiate itself from competitors. They communicate what is important to you, your employees, and the company.
Core Values are a primary recruitment tool and invaluable for client and employee retention. It’s about getting the very best from your team, ensuring everyone (including you) loves coming to work. When your team live and breathe your Core Values, your business goals are more likely to be realised.
Frequently Asked Questions
1. What is “Core Values Development”?
Core Values Development is a structured process through which your organisation defines its fundamental beliefs and guiding principles. These values shape culture, behaviour, decision-making, and how you represent your business internally and externally.
2. Why are Core Values important?
Core Values serve as filters for decision-making, help align your team’s actions, reduce internal conflict, and strengthen your culture. They also help distinguish your business in the market and support consistent client and employee experience.
3. How is the process structured?
- Participants complete pre-work to reflect on values and vision prior to the session
We facilitate a 3 to 4 hour workshop during which your team:
- Brainstorms potential values
- Prioritises and refines them down to up to five core values
- Develops clear definitions for each value
- Plans how to implement and embed them into your business
We also discuss how to maximise adoption so the values are “lived,” not just written.
4. Who should be part of creating Core Values?
You should include key leaders, decision-makers, and representatives from your team who understand your vision and daily operations. Involving multiple perspectives helps ensure values resonate broadly and are authentic.
5. How many core values should we have?
We typically aim for up to five core values. This number is manageable and memorable, while still capturing the essence of your organisation’s identity and direction.
6. What outputs or deliverables will I get?
- A defined list of core values with clear descriptions
- A plan to embed the values into your operations, communication, and systems
- Guidance on how to reinforce and monitor the values long term
7. How long does this take?
The main workshop is 3 to 4 hours. Pre-work and follow-up may take additional time depending on how much reflection, iteration, and implementation planning is needed.
8. How much does it cost?
The cost depends on:
- The size of the team involved
- The extent of preparation and follow-up work
- Whether you want help embedding and enforcing the values over time
We can provide a tailored proposal based on your specific needs.
9. How do we ensure that Core Values are followed, not just posted on a wall?
We provide methods and strategies to embed the values in everyday behaviours, decision-making, recruitment, performance reviews, recognition, and communication. The workshop includes planning for adoption, not just creation.
10. How do I begin the Core Values Development process?
You can reach out via the “Talk to an Expert” form. We’ll connect with you to arrange preparation materials, schedule the workshop, and guide you through the process.