Marketing is something that some of us love and some of us are not so keen on.
We’ve found this short video that walks you through the key steps to creating a marketing plan for your business.
It’s only two minutes long and very clear and concise and well worth the watch.
Once you’ve watched the video and noted the key steps involved, why not spend an hour or two creating a marketing plan for your business or updating your current plan if you have one.
Marketing (in a nutshell) is about creating value for your clients and customers to capture value in return – noting that value is what your clients or customers perceive or hold to be important to them.
So, when you’re developing or refreshing your marketing plan, keep your customer at the center of your thinking.
Good luck and here are some resources that we’ve developed to help you in your planning process.