Video snippet is the thumbnail image for a video which comes up in a Google search next to the link. Google has changed the way it does things so that now only videos posted on YouTube and websites for large companies show video snippets in search results.

Video sitemap is a document to tell Google about all the videos on your website so it can index them correctly. If you use YouTube, Vimeo or a similar platform to store the videos on your site, Google will direct searchers to that storage platform, not to your website. It won’t index them as part of your site unless you have a sitemap. So the sitemap is an important tool for making sure your video content can be read by search engines and for targeting your audience and leading them to you. Ask your web designer or IT consultant how to make this happen, if you want to make the most of your video marketing.