If you’re thinking of how you might refresh your website or pep up your blog posts, you might consider how videos can help. Video posts can help you engage customers. If you want to let people know about a new product, showing them how it works may work better for you than just telling them.

It’s often difficult for people to take on information if it’s in a purely text format. In the fast pace of the working week, they are time-poor and under fire from a continuous barrage of information.

It’s not only that people don’t have the time. They don’t have the headspace. They have emails coming at them from all corners of the globe, incoming calls, and
regular updates from social media and news feeds. As people work to take on more and more information, their overworked attention spans become shorter and
shorter.

However, as work and leisure habits seem to be undergoing a continuous revolution, online browsing is part of almost everyone’s day. And it’s not only text people are browsing. YouTube has changed the game. A short video message has much more appeal than an invitation to download and read through a white paper. It’s quicker and it’s easier to digest. Viewers are using YouTube videos to see what products are available, how to use them and what other viewers think about them. And YouTube has opened the way for businesses to make marketing and how-to videos easily accessible through their own websites.

In a Forbes Insights survey, 75% of the executives interviewed watched work-related videos on business-related websites at least weekly. More than half watched work-related videos on YouTube at least weekly. Studies indicate that if your blog post includes a video, it’s three times as likely to attract viewers.

It’s the old story: ‘a picture paints a thousand words’. If you can make the picture move, so much the better.

‘It isn't about the words you say. It's about the energetic message you send.’

Pete Carroll